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Oracle India unveils Comtrak Enterprise Solution

The Comtrak Enterprise Solution has been designed to give companies a competitive advantage and to facilitate sustained business growth well into the

T O D A Y

• ITTF stands divided • Surge at Parametric • NIIT wins $10 m job • Oracle unveils Comtrak

future, claimed Shekhar Dasgupta, country manager of Oracle India Software Limited. He said in an increasingly competitive environment, companies are looking at how IT can be aggressively used to maintain their existing customer base, grow their business and reduce operating costs.

He said, "With customer demands driving the industry, traditional IT solutions used by telecom companies to minimise fraud and to protect investments in network technology are witnessing a transition. Although these issues remain important, we are increasingly seeing telecom companies in India and across Asia using IT solutions to aggressively target customers with new services such as the Internet."

Oracle's Comtrak Enterprise Solution addresses two fundamental drivers in the industry: how to reduce (customer turnover) to increase margins and what new services should be offered to customers.

One of the ways that Oracle's solution can reduce churn is by using sophisticated algorithms and profiling techniques to spot early indicators of possible customer dissatisfaction.

This allows the company to intervene and retain the customer before any further damage to the consumer relationship takes place.

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