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IT in the 21^st Century:
Cyberspace, IPR and business trends

In the concluding session of the Comdex conferences, issues of business definition and trends in IT were taken up.

N R Narayana Murthy, managing director of Infosys Technologies, outlined

T O D A Y

• Jeff Mason's keynote • Q&A: Jeff Mason • E-cash alternatives • Selling on the Net • Internet telephony • Knowledge strategy • Q&A: Rick Inatome • Looking forward

the major driving elements of business in the new age of cyberspace.

Knowledge, he said, will be the drive behind the new business and will enable cost effective production at the place where it is most cost effective and also sale at the place where most profitable.

Sales would move towards "tranactional" sales with repetitive possibilities, he added. Getting closer to the customer through the Internet and linking the mainframe and the Web to traditional system would be the crux, he said.

The mainframe systems and the client-serves systems have a big role in e-commerce operations and will grow said Murthy.

Pravin Anand of Anand & Anand Associates spoke about the importance of copyright issues and the risk and liability of Internet service providers. Privacy, domain name registration are the other issues which will need to be resolved in the future, said Anand, while citing several legal precedence abroad.

Rajendra Pawar, vice-chairman, NIIT Limited, emphasised the controllability of the environment and underlined the crucial nature of issues such as security and IPR in the network era.

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