Hero Honda Motors, India's largest motorcycle maker, launched a variant of its 110cc motorcycle Splendor on Monday.

The new version 'Splendor+' has been introduced after an extensive market research which suggested changing requirements of customers, a company statement said in New Delhi.

The new version would co-exist with the base variant of Splendor and would be targeted at an emerging category within the executive segment, it said.

Hero Honda had recently introduced another variant of Passion in the executive category.

"We are confident that 'Splendor+' along with Passion Plus, launched last month, will strengthen our leadership in the executive segment," Pawan Kant Munjal, managing director, Hero Honda, said.